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Suppressions
Your suppression list is your workspace's do-not-contact list. Every send path checks it before anything goes out.
Owners and admins
Open Settings, then Activity & Compliance, under Trust & safety, and choose the Opted-out contacts tab.
One list, every channel
The list is unified, and that's the important part:
- an email opt-out blocks texts as well as email;
- a text STOP blocks email as well as texts.
Someone who tells you to stop in one place is left alone everywhere. You don't have to add them twice, and you can't accidentally reach them on the other channel.
What you see
Three counts sit at the top:
| What it counts | |
|---|---|
| Total suppressed | Everyone blocked, across all channels. |
| Email addresses | Addresses Yapii won't email. |
| Phone numbers | Numbers that have sent STOP or asked to stop in their own words, numbers where whoever replied said you have the wrong number, and numbers on a do-not-call list. |
The counts cover everyone who is blocked, including opt-outs recorded outside the table.
Where these came from breaks the email suppressions down by reason, so you can tell an unsubscribe from a hard bounce from a spam complaint.
All suppressions is the full table, with each entry's identifier, reason, source and the date it was added. Search it by any of those.
Below the table, Contacts marked Do Not Contact lists the people an agent flagged on their own record, with a count. They are not suppression entries, so the table above never showed them. Yapii does not text, call or email them. Click a name to open the contact, which is where you change the flag. The card lists only the contacts you are allowed to see, and leaves out archived ones. A flagged contact is also left out of campaigns, automations and Claire's email, and turning the flag on ends Claire's open conversation with them straight away.
The source tells you how a text reply put somebody on the list:
| Source | What the person did |
|---|---|
| Replied STOP | Texted STOP, or another clear request to stop such as "unsubscribe". |
| Asked to stop, in their own words | Told you to stop without the word STOP, such as "stop bugging me" or "do not call". See Which channel a refusal covers. |
| Said we have the wrong number | Replied that the number isn't the person you were texting. |
Which channel a refusal covers
When someone refuses in their own words, Yapii reads which channel they named:
| What they wrote | What stops |
|---|---|
| "Please don't text me" | Texts, and automated calls with them. Email carries on. |
| "Don't call me" | Calls. |
| "Don't email me" | Email. |
| "Leave me alone", with no channel named, in a text reply | Texts, and automated calls with them. |
| Two or more channels, an "all contact" phrase such as "stop all contact", or no channel named in a reply that is not a text | Everything. |
Texts and calls are one consent, so a text refusal also stops automated calls. A STOP also ends Claire's conversation with that person the moment it arrives, so the contact's page stops showing her as active. If someone says "stop texting, email me", Claire's conversation carries on by email.
How people get on the list
Most entries add themselves:
- someone replies STOP to a text, or sends another clear request such as "unsubscribe";
- someone tells you to stop in their own words, such as "stop bugging me" or "go away";
- someone replies that you have the wrong number. Usually it's the number that goes on the list, not the person. Texting and calling rules says when a reply counts;
- someone clicks unsubscribe in an email;
- an email address hard bounces, which means it doesn't exist;
- someone marks an email as spam.
Do-not-contact tags from your CRM
Yes, Yapii honors a do-not-contact tag from your own CRM. If you connect Follow Up Boss and a contact is tagged there as do not contact, Yapii stands down for that person too. You don't have to copy the tag onto your suppression list.
Which tags count. The ones that say the person asked you to stop, or that their email can't be delivered:
- do not contact, do not email, no contact;
- DNC;
- unsubscribed, or opted out;
- suppressed;
- bounced, and spam complaint.
These stop everything: email, texts and calls.
Phone-only tags. A tag that only talks about the phone stops texts and calls but not email. These are the federal do-not-call registry tag (such as y_dnc_registry_true), do not call, do not text and DNC registered. A plain DNC tag, or a DNC stage, still stops everything, and a phone-only tag next to any other stop tag stops email too.
Email-only tags. A tag that says only that the person unsubscribed from email, such as "Unsubscribe Email" or "Email Unsubscribed", stops email but not texts or calls. A tag that says more, such as "unsubscribe email and sms", or that names no channel, such as a plain "Unsubscribed", still stops everything, and so does an email-only tag next to any other stop tag.
Yapii reads the tags that arrive with your sync, so a tag your CRM spells in an unusual way may not be recognized. If you use a tag you expect Yapii to honor and it isn't being picked up, tell support the exact tag.
Tags that mean "this lead is no good" are treated differently. Tags such as dead, trash or blocked are your verdict on the lead, not the person asking you to stop. They stand Claire down from conversational outreach, but they don't put the person on your do-not-contact list. A contact whose CRM stage is closed or under contract is left alone by automated outreach too.
Take the tag off and they're reachable again
A CRM tag is read, never copied. Yapii doesn't add a suppression entry for it, so you won't find these people in All suppressions, and there's nothing to undo here. Remove the tag in your CRM and the person becomes reachable again on the next sync.
That's the difference between a tag and a suppression: a tag is reversible where you set it, and a real unsubscribe stays on the list whatever your CRM says later.
One thing a tag does not stop: replying to someone who wrote to you. If a tagged contact sends you a message, you can answer it.
Adding someone yourself
Click to add a suppression, then enter the email address or phone number. A Reason is optional but worth filling in, because a year later "Manual unsubscribe" tells you more than a blank.
To add a lot at once, use Import CSV: one identifier per row, with an optional reason in the second column. Emails and phone numbers can be mixed in the same file.
What a suppression does
Campaign sends, drafted outreach and running sequences all check this list first and skip anyone on it. A skipped contact shows up in the activity feed with the reason, so a message that didn't go out is never silent.
Removing someone
Take an entry off the list only when you know the person has asked to hear from you again. For a wrong-number entry, that means you know the number really is theirs. Messaging someone who opted out is the kind of mistake that costs you a complaint, and in some places it breaks the law.
Calling someone marked Do Not Contact
Everything above is about automatic sending, which is stopped outright. A person picking up the phone is treated differently: Do Not Contact doesn't stop a call you place yourself, and there's no extra step. Press Call and it calls.
Yapii records that you called somebody marked Do Not Contact, and the contact's history says so.
A phone link hands the number to your own phone's dialer. Once it does, the call is out of Yapii's hands, so nothing about it comes back to Yapii.
Some things do stop a call you place yourself: the person opted out (they texted STOP or asked not to be called), the number is on a do-not-call list, your CRM says not to contact them, or the number is on this list. See What blocks a text or call.
The Dashboard's daily priorities never list somebody marked Do Not Contact.
Good to know
- The list belongs to the workspace, so it protects your whole team at once.
- Texting and calling rules covers the other things that can stop a message, such as calling hours and credits.
