Monthly home value email

Every month, Yapii can email each of your homeowner contacts an estimate of their home's value and recent sales nearby. It keeps you in touch with homeowners every month, and it's often the first sign that one of them is thinking about selling.

What the homeowner receives

• An email, around the same day every month, with their home's estimated value and nearby sales.
• A link to a personal dashboard for their home.
• An unsubscribe link that always works.

The homeowner dashboard

The link opens a page about their home. The homeowner doesn't need an account. On it they can:

• see their estimated value, how it's changed, and nearby sales;
• claim the dashboard as theirs;
• ask you a question, or ask for a full market analysis (a CMA);
• correct details about the home;
• set up value alerts, or share the report;
• update their email preferences, or unsubscribe.

When a homeowner claims their dashboard

A homeowner who claims their dashboard is usually open to hearing from you. The claim form includes a checkbox agreeing to be contacted. If they leave it ticked, that permission is recorded, and Claire starts a friendly conversation with them. You'll see it on the Claire page.

Who receives it

A contact receives the monthly email when:

• they have an email address and a home address;
• they're a seller or buyer contact;
• they haven't opted out, unsubscribed or been suppressed;
• they don't carry one of your excluded tags.

Each contact gets at most one home value email per month.

Turning it on and off

Owners and admins

Open Settings, then Email & Sending, and find the Monthly home-value email card. Switch it on or off for the whole workspace, and send yourself a preview to see what homeowners receive.

To stop it for one contact, open the contact and switch it off in their Seller Intelligence card.

More details

• Dashboard links expire after 90 days, for security. The next monthly email brings a fresh link. Unsubscribe links never expire.
• Setting up your own sending domain helps these emails reach inboxes and shows your brand (see Your sending domain).
• Where the value comes from. Yapii combines several property data sources. If none has a confident value for a home, Yapii shows no number rather than a made-up one.

Troubleshooting

A homeowner says the link doesn't work. It has probably expired. The next monthly email has a new one.

A contact didn't get this month's email. Check that they have both an email and a home address, haven't unsubscribed, and aren't tagged to be excluded.